Whether a tree falls to the south or to the north, in the place where it falls, there will it lie

Quilted Northern’s new product after some research and development. Best part of the story? The quote below.

The company touts the toilet tissue as “ultra-soft” and says it plans to market the product to women 45 and older who view their bathroom as a “sanctuary for quality time.”

This follow up is pretty good too.

Industry analyst Bill Schmitz is skeptical. He said extra layers make toilet paper stronger, not softer, although he said Georgia Pacific may have added extra fibers for softness.

Who knew there were industry analysts for toilet paper. There’s a joke waiting to be made somewhere in there.